Building something form the ground-up, brand wise was one thing, but being instrumental in developing an online lead generation strategy was a new challenge...one thing is to design and build it, another is to be able to drive quality traffic and convert them into your product or list. Previously, I have left driving web traffic to some specialists, but in this case I felt comfortable to take what I have learned and do some testing. The result has been beyond the team’s expectations, not only have we caught the attention of some of the largest processing companies in world, but the most exciting part is building this growing community online and providing value driven free education. The site practically works on auto-pilot driving and converting business everyday.